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All cars need tires!

What is a „green return“? The term depicts the economic benefits of “Green Tires” for end-consumers. Frankly speaking: How much savings in CO2 emissions do consumers get for their money?

A new study on “Green Mobility” and “green return” conducted at the Technical University in Munich reveals that tires are perfectly suited for saving money – although the new environmentally-friendly tires may cost more in the beginning. The following three points illustrate why environmentally-friendly tires have a great impact on economic benefits:

Immediate application to all vehicles possible: “Green Tires” is the only means that can not only be fitted to all new vehicles but potentially to all those already on the road today Drivers can actively influence choice of tires. Drivers regularly have to replace their tires: Most other constructional measures cannot easily be changed after the car purchase. All cars need tires: Drivers regularly have to replace their tires most other constructional measures cannot easily be changed after the car purchase


Findings of the study:
The green return (on investment) of tires is significant. The amortization time of potential extra costs, that consumers have eventually to pay for "Green Tires", is short. Tires already pay off after 20.000 km, a start and stop automatic for example only after 60.000 km.

Every invested euro in a green tire will reduce CO2-emissions by 4.7 kg, a start and stop automatic only by 3.1 kg. Therefore, consumers can easily make a personal contribution to reducing CO2 emissions.

Further benefits of “Green Tires” include enhanced mileage and longer service life. For example high-performing “Green Tires” on the market today show an improved mileage of up to 40 percent*

  • Innovative drivetrain examples: Although a start-stop automatic reduces fuel consumption to a similar extent like “Green Tires”, it is less efficient due to higher costs and thus takes longer to amortize. A hybrid drivetrain offers excellent fuel economy. However, it is not efficient since its high extra costs lead to an extremely long amortization time.
  • Areodynamic example: Although underbody paneling might be more efficient to reduce CO2 compared to “Green Tires”, it is not immediately applicable to all vehicles and drivers may not always be able to actively influence these measures after purchasing the vehicle.

* E.g. Michelin Energy Saver – compared to the average performance of leading competitors’ tires

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